![]() ![]() Other connotations: Sickness, blandness, greed Like yellow, if you use the wrong shade it could show sickness. It signifies health, serenity, and tranquility. Green is the color of nature it emits a feeling of balance, harmony and growth. Other connotations: Despair, anxiety, discomfort It reflects enthusiasm and excitement and shows warmth. It's the kind of color that really stands out and can be the uniting factor in many different color schemes. Other connotations: Cold, depression, sadnessĪs a mix of red and yellow, orange is both inviting and creative. Blue is also the color mostly preferred by both male and female consumers. Most health-related organizations, like insurance organizations and hospitals, use blue in softer tones. It increases productivity, and creates a sense of security and trust in a brand. The color blue curbs appetite and represents calmness and serenity. Other connotations: Sickness, fear, cowardice, depression The hue of the shade can also represent sickness so it’s really important to make sure you are using the right tone. In marketing, it represents optimism, youthfulness, and clarity. The color yellow stimulates mental processes, encourages communication, strains the eyes, but also increases cheerfulness. Other connotations: Pain, aggression, defiance, danger It relates to survival, alertness, and safety. Red evokes strong emotions, increases appetite, symbolizes passion and love, and increases urgency and intensity. When developing your message, try to consider what colors may be a good fit for your visuals. Research shows that 93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision. The colors you use may evoke different emotions, even if your message says otherwise.Ĭolor is just one of many psychological tools marketers can use to build successful brands. When creating visual assets for the MHS brand, it’s important to think about how your audience may interpret colors. TRICARE Low Back Pain and Physical Therapy Demonstration.Sexual Assault Awareness and Prevention.Pharmacy Beneficiary Knowledge Gap Campaign.National Capital Region Market Digital Patient Guidebook.Defense Enrollment Eligibility Reporting System. ![]()
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